Why DATA?
DATA is a blockchain based advertising technology protocols aimed to resolve the massive hidden threat to the digital marketing and advertising industry, namely, the ad fraud, which costs the industry over $16Billions a year and still growing.
The current anti-fraud technologies attempt to detect the fraudulent data, be it fake users or fake devices, but only as a post-fact catching up, after such data is already being propagated into the entire sell- and demand- transaction ecosystem. The policing agency IAB provides the black- and white-list as centralized institute but where the lists are quickly out-of-date in real time, and easily manipulated by bad actors.
Powered by AI with deep learning and applying the most advanced blockchain algorithm that is secured by design, decentralized by community consensus, and incentivized with reward of digital token to every player’s contribution to “do good”, DATA Project’s core competency and differentiation lays in its unique technology to identify fraud at the device level and proactively invalidate it and therefore prevent it from leaking into the entire industry network. It goes beyond the cost saving that can be realized when the fraud is pre-empted and no ill attempt to manipulate data is even possible.
A healthy and trusted ecosystem in digital advertising guarantees the flow of the advertising reaches the targeted audience whose appetite for quality content and demand for information of the goods they want to consume have grown faster than ever. Only when the very conscious audience is satisfied, the industry’s growth can be sustained and profit multiplied.
Aside from solutions to data storage and decentralized distribution of data and AI based consensus to authenticate the validity of end user and devices, DATA’s core technology and open source contribution also provides the functionality to enable other applications be created on the building blocks that support micro payment, smart contract, reward modeling, token distribution and redemption, etc, within a secured and yet flexible blockchain and tokenized economy.
In the end, every player in the community or the ecosystem becomes the ultimate winner.
DATA Project is to refine a set of protocol standards to the digital advertising industry as the ISO to the quality product management.
To materialize the actual implementation of DATA Project, it partners with Yomob International Co. Ltd., a unified mobile ad global monetization platform with 120M monthly user reach and 2000+ mobile developers. Yomob’s vast reach to the publisher and end-users is the corner stone for DATA Project to ramp up its proof-of-concept stage and scale to broader adoption.
Follow DATA on
Telegram: http://t.me/blockchainDATA
Medium: https://medium.com/@Blockchain_Data
Reddit: https://www.reddit.com/r/DATAblockchain/
Twitter: https://twitter.com/Blockchain_Data
Facebook: https://www.facebook.com/BlockchainDATA/
Discord: https://discordapp.com/invite/9U8CWju
Youtube: https://www.youtube.com/channel/UCdz-xjQG5XJBleJyYLMYrHw
